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Lord Alan Sugar

Mar 24, 1947 (78 years old) in Hackney, London, England

Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.

Known For

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Gadget Man
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Comic Relief Does The Apprentice
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Transfer 360
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Young Apprentice
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The Home That 2 Built
Self
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Cinderella: A Comic Relief Pantomime for Christmas
Self
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Micro Men
Self
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When Football Changed Forever - The Story of the 1991/1992 Football Division One Season
Self

Credits