Fashion designer Diane von Furstenberg mentors 10 young talented women as they compete for the position of global brand ambassador in this reality series, which begins with the hopefuls taking on their first task at the 5th Annual DVF Awards at the United Nations Headquarters in New York.

The hopefuls are given the task of inspiring next season's collection and Diane considers terminating DVF's Brand Ambassador program after a photo shoot turns into an all-out catfight.

Diane chooses one girl to attend the CFDA awards, as the others are left behind working on the press presentation.

Candidates have to organize a luncheon to launch a new line at the fashion house.

The Candidates rush to the Hamptons to style some celebrity clients. What Happens in the Hamptons

The candidates face their biggest assignment yet when asked to represent DVF at an International Vision Expo; the rift between the girls widens as they attempt to work together; one candidate questions her place in the program.

The final four girls go to Boston to promote and run a huge Pop Up Event; Diane faces her hardest decision yet in the program.